Rudy & Billy: Wine Packaging Design

Blending Elegance and Practicality

What sets Rudy & Billy apart is its use of a beer bottle as the vessel for wine. This unconventional choice follows the trend of young adults, aged 18-30, seeking alternatives to beer. The design aims to bridge the gap between wine and beer, appealing to a target audience that may find wine too complicated or adult-oriented.

The ambigram in the RB mark holds a deeper meaning. By turning wine clichés upside down, it communicates a sense of positivity and encouragement to overcome any obstacles. The logo looks the same when standing up and upside-down, symbolizing resilience and never being down. This unique orientation grabs attention and connects with wine lovers, inviting them to enjoy life and have fun.

Technically, Rudy & Billy is printed on matte plastic shrink wrap, providing a sleek and modern look. The wine is served in a 0.5 liter beer bottle, with a diameter of 70.0 mm and a height of 260.0 mm. The custom-made type used for the brand name is simple and legible, with the letters "udy" and "ly" connected in an unusual way to make it memorable and draw more attention.

Rudy & Billy was created in May 2014 in Croatia. The design project faced several challenges, including catering to a target group of trendsetters, early adopters, hipsters, and surfers who prefer alternatives to beer. The packaging had to be practical, making it easy for customers to choose between red and white wine, while rebelling against wine clichés.

This innovative wine packaging design has received recognition for its creativity and ingenuity. Rudy & Billy was awarded the Bronze A' Design Award in 2015 for Packaging Design. This prestigious award is bestowed upon outstanding designs that exhibit strong technical and creative skills, contributing to quality of life improvements and making the world a better place.